I decided that I've got to come up with a cool way to inspire people to measure themselves. Measuring yourself is not always an easy task, thus you should almost always have your friend do it. But I think that we here at DM are going to take it a step further. In fact, we're going to go into uncharted areas in our push to measure America's 20-something's neck size, shoulder width, and all other DM offered measurements. We are going to find a way to inspire girlfriends to measure their boyfriends, and encourage them to really size up their male counterparts. I haven't figured out how we're going to push this, but I think it might be cool and fun for girlfriends to measure their guys. We can encourage them to measure every part, even beyond our requirements, and either reaffirm suspicions or spot false-claims of the length of their....er...arms. In our quest to measure America, we've found our secret weapon: the girlfriend.