The origin of our "Hate Your Job, Not Your Clothes" tagline is forever linked to a certain day in early 2006, but the stickiness of it and overall significance it has for DressMonkey is still unknown. Will "Hate Your Job, Not Your Clothes" become a mainstay in desk jockeys vernacular and help define — or refine as the case may be — custom tailored blazers for the millions of job-hating Americans? The simple yet indefinite answer is, maybe. But if what Betuitive believes are the key ingredients for any effective corporate tag or campaign slogan is true, then DressMonkey Speak may already be driving a gravy train with biscuit wheels down the yellow brick road. And even despite the constant what-if and how-can scenarios being played out in my head, I am excited and confident about our launch this fall and the subsequent full-out marketing assault we will unleash on the American young professional demographic.