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September 1, 2006

"Nothing Comes Between Me And My Calvins”

Have you ever referred to a favorite clothing item by its label? (I shrunk my Diesels! or Dude, this rain is killing my Hugos). Besides sounding like a complete tool, the fashion police at Ask Men say the practice is dangerous: you could become a sucker for brand names and find yourself high atop other people's "fashion victim" A-lists.

We at DM wholeheartedly agree. While I may dream of the day I overhear someone lamenting the wear and tear of their "Dressmonkey," the days of blind devotion to one designer are over. At Dressmonkey.com, you create the clothes and then follow the manufacturing process. Brand whore, no more.

Check out the entire article here.

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Origin of the Species

DressMonkey is a new concept in the world of fashion: a luxury brand that doesn’t cost a fortune because it cuts out all the hype. We aim to appeal to that inner voice that says, “I’m different” even if no one is paying attention. It’s like going to work or to school with no underwear: you feel different even though you look the same; things seem funnier because you know something that everyone else doesn’t.

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