As the build of our retail website rolls on, so to do our marketing efforts. I've spent the better part of this week learning more about what are said to be the gender-based differences that influence shopping habits and purchasing decisions. With DressMonkey a man's shop, it is crucial to recognize and understand the various behavioral purchasing patterns of men in order to make the necessary adjustments to the overall design of our retail site.

Man's "make me happy now" mentality makes branding difficult in an openly competitve market. DressMonkey is out to change this trend by putting the power of creating a final product in the hands of its customers.