With our monkey fresh out of its cage, my role as marketing director has officially commenced. It's time to make some noise in order to try and create a real web presence. Getting noticed online is the logical first step for any e-tailor without a bricks-and-mortar location. So, how does DressMonkey go about doing this? And how can you all help?

Since search engines and other blogs will be a major source of visitors, especially early-on, improving our site’s search engine rankings is key. This will require links to other relevant sites. The more links we have, the easier it is for the Google robots to find and index our site. We start by spending time emailing other websites we think might be interested in exchanging links. I'm targeting popular indexes like digg.com, del.icio.us, listible.com, and boingboing.net. We're asking our friends to do the same. Spend time on our site. Get to know what we're about. Then, if you find us worthwhile and have a spare moment, shop it around over the internet. You'll be sure to put a smile on our faces.