And now, a tirade into why you need to buy from us....when we eventually get our shit together...
I think we Americans have a serious problem with figuring out how much to pay for something. We buy something that's more expensive simply based on the fact that somewhere, somehow, we have been brainwashed to think that it is of superior quality. Think about it, the store brand mouthwash is around 40% cheaper than Listerine, it was duplicated exactly by CVS to possess the same germ fighting capabilities, yet you bought the Listerine. And why did you buy the Listerine, when every bone of common sense in your body tells you to buy the generic? Because you have just been duped, big time. Its ok, don't worry too much, I do it all the time too. Its in our nature to be stupid, just look at Jackass (which I really enjoy by the way).
When Jeff and I started this company, we knew who we'd be competing against. We knew that they boasted advertising budgets compared to ours that would stand like Everest over an anthill. But, we persisted, and we still believe that we can get Americans to come to their senses and figure out that it doesn't cost a lot of money to look good. I can 100% guarantee that our blazer quality is as good, if not better than Gucci, Prada, Polo, and any other top brand you can think of. Our fabric suppliers all have sold to many top brands. I've been in these major brands' stores hundreds of times since I started this business to see what it was that gave them the ability to sell at such a higher price than we plan on selling ours for. I still can't figure it out, other than the fact that in that issue of GQ, the average consumer sees some really good looking guy wearing something in a strange fantasy scene (I think the D&G ads are by far the most ridiculous), and for some reason that stuck with them. That our quality is as good if not better, you may ask why has DressMonkey not superseded these Italian and American powerhouses of the metro sexual market? Well, firstly, because we haven’t started selling yet, give it time. But more likely, because we don't have the ability to tell you, through million dollar advertising campaigns that our quality is better and our offers cooler. Polo doesn't make your blazer to order, they have a guy in "Italy" make it, and then throw it up in some ad. Their store carries it in hopes that you identify that $3,000 item which only cost $200 to make (tops), as being a worthwhile expenditure, no matter how rarely you might wear it. Do they let you choose your exact sizes, or do they let you choose what color stitching you like on the inside? Nope! They tell you what to buy, and how much to spend on it. (I'm not meaning to sound bitter, honestly, but since I've gotten into this business, every day of finding out what these products actually cost to make has further induced outrage that makes me shudder why this topic isn't more mainstream)
I'm the first to admit that I think that most of these brands are really selling a good product. Even armed with a multi-million dollar advertising budget, they couldn't get away with selling a high priced product whose quality didn't warrant the small fortune you spend on it. Our products are the same quality, but we just don't have the marketing capacity these guys have. But we are trying to launch our business the good old fashioned way, through word of mouth and transparency of our brand. This blog was started to help our readers follow the building of our company. We report on things like trade fairs, factory dealings, and strange occurrences not only because we think it can be funny, but also so that you, our target market, can really see what goes into that blazer you'll hopefully eventually buy.
It will not happen overnight, it will not even happen this decade, but eventually, the world will come to its senses. We see the rise of DressMonkey as the fall in consumer brainwashing. It is possible to get a good product at a decent price, and we'll prove that the second we are up and running (which may be sooner than we think. Be patient my monkeys...)