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June 4, 2007

Dressmonkey Europe, Retail Site Update, Random Post Warning!

DresMonkey%20In%20Switzerland%202.gif
Random scenes from DressMonkey In Switzerland!

First off, apologies to our tens of readers who were anxiously checking their RSS feeds to see what new stories of Chinese business culture oddities I would post next, we've been F#$#'n busy. I found a new factory, sourced our spring fabric line, and built a website? Thought I was just playing PSP? Well I did a little of that too, but that was mostly on the bus, next to the usual array of chickens, elderly peasants, and strange fruit (if you have been on a Chinese train or bus anywhere outside of a major metropolitan area, you should know exactly what I'm talking about).

In addition to bringing DressMonkey to market, I went travelling in Switzerland for 2 weeks. I recently went there to see my lovely frau who is there for 3 months (but gets back on Wednesday) from training. I actually was doing work in Switzerland, every day I would get up and take the (damn expensive) train to Luzern and hack away for hours, testing our retail site alongside the most blatantly American tourists I've ever come across. Something about being outside your home country, or maybe even your second-home country, and you realize just how fucking hilarious we Americans can be when some among us travel abroad, herded around by buses full of Stan's and Linda's from Boise (no offense to Stan and Linda from Boise). But there I was, testing our retail site in arguably the cleanest, most beautiful area in Europe. Ok, it wasn't all work, I discovered muesli, and I'm freaking hooked.

So, our retail site which will soon come to being on www.dressmonkey.com, will be visible in the next few days. I would like to issue a certain, exact date, but usually things don't ever really work out when you do that. I've been doing that since the beginning of Dressmonkey, making a time-line on visio for this, or that. I'm unbuckling my schedule-freak belt and I'm just going to let this one go online when its good and ready. We're right now in the final fix phase, where our developers make the last fixes to the problems we've identified after their final delivery some weeks ago. I expect we'll be up by the end of the week, and odds are that if your reading this entry, your on our mailing list so don't worry, we'll let you know. If not, email jeff@dressmonkey.com to join it.

The retail site you'll see soon is the product of a lot of hard work, countless delays, 1 developer abandonment, 2 photo shoots, 20 Friday nights spent all by my lonesome (while working on DressMonkey, and reading digg.com), and a few thousand other countable examples which I can't recall due to the fact that I think I'm losing my mind at the age of 26. I really hope that you enjoy the site, its launch will be THE defining moment for our young company. Its success will be one small step for monkeys, and one giant leap for those who think that leaving your seemingly dead end job for a crazy idea might actually be worth the risk. Check us out, very soon, at www.dressmonkey.com

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Origin of the Species

DressMonkey is a new concept in the world of fashion: a luxury brand that doesn’t cost a fortune because it cuts out all the hype. We aim to appeal to that inner voice that says, “I’m different” even if no one is paying attention. It’s like going to work or to school with no underwear: you feel different even though you look the same; things seem funnier because you know something that everyone else doesn’t.

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JEFF

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