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July 22, 2007

Welcome To A World Of Transparent Manufacturing

To us, markups are like beautiful/unapproachable women dancing with Chester's at a club: they make you nervous at first, but after a while they do nothing but cause you great bewilderment and frustration. Our purpose therefore is no joke: to create a luxury brand that doesn’t cost a fortune because it cuts out all the hype. As we proudly say time and time again here at DressMonkey,

The main difference between our clothes and those of our closest competitors is simply our involvement in the manufacturing process and our willingness to share it with our customers.

So, in order to deliver this full-monty promise, we give you...

Transparent Manufacturing is something we offer our paid customers (one's who have visited our website and placed an order) as part of our no frills, anti-brand approach to clothing and fashion. It's also our way of saying "thanks again" to new, fellow DressMonkeys. Through Transparent Manufacturing, customers are given a rare glimpse into the unknown and often secretive world of global textile manufacturing.

Here's how it works:

A customer places an order with us on our website. After about a week, as part of our typical order status update email, we send a personal DressMonkey "insiders tip" which might include pictures, a short profile of the person making your clothes, a description of how we purchase your materials, an explanation of how custom measurements inputted in the website are transformed into patterns, or any other thing we believe you have an interest (and right) in knowing.

Now, why in the world would we lift up our pant legs and expose our little secrets to the world?

Well, because that's just the way we do things around here at DressMonkey HQ; knowing how things really work empowers us all to make choices that set us apart - we get ahead because of the clearer view of the options available to us.

Being a DressMonkey means being "in the know." However, to really be "in the know" first requires...yup, you got it!

PS - Kudos to Jeff - The whole Transparent Manufacturing process is still administered manually by him, but we're working on getting it automated!

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Origin of the Species

DressMonkey is a new concept in the world of fashion: a luxury brand that doesn’t cost a fortune because it cuts out all the hype. We aim to appeal to that inner voice that says, “I’m different” even if no one is paying attention. It’s like going to work or to school with no underwear: you feel different even though you look the same; things seem funnier because you know something that everyone else doesn’t.

Tug Our Tails

JEFF

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COLEY

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