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January 17, 2008

Find "Savile Row" Replace "DressMonkey"

Came across this 2006 BW article about Saville-Row tailoring...Savile Row Never Goes Out Of Style

Made specifically for the individual, to his or her individual requirements, bespoke suits are cut and stitched by hand. On Savile Row, that's usually still done on the premises. Of course, such personalization comes at a price: The average suit can take 12 weeks to make and cost upward of $6,000.

The same can be said about the personalization sewn into our suits as well. What's funny, and the honest truth, is that I can easily take this article, use the find and replace command, and replace every time the journalist says "Savile Row" with "DressMonkey." As far as the price tag for such quality and service? Not so much. 4-5 weeks (not 12 weeks) and a few hundred bucks (definitely not $6,000) and DressMonkey lets you travel the 'golden mile of tailoring.'

"You don't need to be a celeb or a banker with twenty bank accounts to enjoy high quality and personal style,"...says the man behind the desk in his monkey suit.

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Origin of the Species

DressMonkey is a new concept in the world of fashion: a luxury brand that doesn’t cost a fortune because it cuts out all the hype. We aim to appeal to that inner voice that says, “I’m different” even if no one is paying attention. It’s like going to work or to school with no underwear: you feel different even though you look the same; things seem funnier because you know something that everyone else doesn’t.

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