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March 4, 2008

Canadian Bacon

The good old friendly rat-race we young, hard-working professionals have come to realize as an unfortunate fact of life in corporate America now appears to be extending its tail to our friends north of the border.

According to Canada's Reportonbusiness.com,

The presence of workplace rivals drives young professionals to work longer and harder, especially in large cities - "a kind of urban rat race."

Maybe I'm wrong, but it seems to me that Canada's cage of office monkeys fit the description of their American cousins: they work hard at their job, put in the overtime and do so because they are committed to producing the best work they can. Unfortunately, this keeps them from spending enough time thinking about the way he looks.

ENTER DRESSMONKEY

We understand the rat race, we respect its results, and we want to celebrate the “headless individuals” who make it possible by allowing them to express themselves, if only from the neck down. These men, like me before them, have love/hate relationships with their jobs, they feel like cogs in a great machine but they also are proud of the small part they play in moving it. We appeal to such men by putting them in control and making them the nexus of the entire blazer-making process.

In the US, most desk jockeys live completely isolated from the processes that make their lives possible. They buy their food pre-made and frozen at supermarkets, their clothes off the rack at stores, and their information from sources over which they have no control. In a land where more people vote for American Idol contestants than for presidents, it is clear that the forces of disenfranchisement are insidiously at work.

Cheers, to our Canadian office monkey cousins...

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Origin of the Species

DressMonkey is a new concept in the world of fashion: a luxury brand that doesn’t cost a fortune because it cuts out all the hype. We aim to appeal to that inner voice that says, “I’m different” even if no one is paying attention. It’s like going to work or to school with no underwear: you feel different even though you look the same; things seem funnier because you know something that everyone else doesn’t.

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JEFF

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